VERBIER, Switzerland – November 19, 2025: The FIS Freeride World Tour (FWT) today announces a groundbreaking three-year partnership with Faction Skis and Phaenom Footwear, naming the sister brands as official ski and boot suppliers for the world’s premier freeride competition series. This collaboration unites three pioneering forces in freeriding, bringing together elite competition with cutting-edge equipment innovation.
Founded in Verbier, Switzerland in 2006, Faction Skis shares its roots with that of the Freeride World Tour in Europe’s freeride capital. Faction has established itself as a creative powerhouse in the freeski industry, known for establishing its own space within ski design and storytelling. As part of Full Stack Supply Co., Faction is joined by Phaenom Footwear, the revolutionary boot brand that launched in 2023 with a mission to blend sustainable circularity with uncompromising freeskiing performance.
This partnership represents a natural evolution for the Freeride World Tour. Faction and phaenom embody the same pioneering spirit and commitment to progression that defines our athletes and competition. Their deep roots in freeride culture, combined with their innovative approach to equipment design, make them ideal partners as we continue to elevate the sport
Nicolas Hale-Woods, FWT Founder and CEO
The partnership will see a number of FWT, FWT Challenger and FWT Qualifier athletes equipped with Faction’s award-winning freeride ski lineup and phaenom’s meticulously engineered boot systems throughout the competition season. Both brands bring a unique blend of Swiss precision, creative design, and athlete-driven innovation to the world’s most challenging big-mountain terrain. Faction’s position within the sport is reflected in the elite athletes who choose to ride its skis, including 2025 FWT runner-up and 2022 Freeride Junior World Champion Martin Bender (SUI), 2022 FWT Champion Elisabeth Gerritzen (SUI), and iconic Tour figures such as Andrew Pollard (USA) and Sam Anthamatten (SUI). Their trust highlights the brand’s strong and authentic presence in the freeride world.
On the world’s most demanding faces, Tour athletes require unparalleled product performance. Meanwhile, it’s personal - the format gets riders of every level fired up on freeskiing. Our brands thrive at this meeting point of inspiration, performance and connection, and we are thrilled to make our mark. This partnership with the Freeride World Tour is a perfect fit.
Alex Hoye, Full Stack Supply Co. CEO
Phaenom Footwear, known for its distinctive simple design language, focus on user-serviceability and recyclable materials, brings fresh thinking to boot design with its innovative hybrid cabrio/overlap construction and patent-pending strap system. The brand’s emphasis on performance, simplicity, and sustainability works to serve the evolving needs of the freeride community and the world it takes place in. The three-year agreement begins with the 2025-26 season and solidifies Full Stack Supply Co.’s position as a major force in competitive freeriding.
About FWT
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com
About Faction Skis
Also known as The Faction Collective, Faction Skis was founded in 2006 in the freeride capital of Verbier, Switzerland. They came together with a shared mission that they could bring a heightened sense of creativity and collaboration to skiing. Faction first began with a limited run of freeride prototypes that turned heads from the moment they left drawing boards. Today, their close-knit Collective spans continents and is a leading force in freeskiing culture, tied by proximity to the mountains, their products, and a deep connection to nature. Storytelling is as important to their identity as their skis and community. Moving into feature-length productions with This Is Home (2017) and The Collective (2019), they have taken to screens worldwide in communities big and small, bringing the spirit and camaraderie of freeskiing to millions. Learn more at www.factionskis.com.
About Phaenom Footwear
Phaenom Footwear launched in 2023 with a mission to bring circularity to outdoor footwear without sacrificing comfort, performance or style. Crafted in Montebelluna, Italy—the epicenter of ski boot manufacturing—phaenom's boots emerged from four years of intensive research and development. Their distinctive hybrid cabrio-overlap design combines the close fit and edge control of a traditional overlap shell with the progressive flex of three-piece boots. Every element—from panels to buckles to straps and screws—is designed for complete disassembly, repairability, and recyclability, with colorways that support restoration and reuse. In 2026, phaenom will roll out a refined product line with enhanced fit and an intensified focus on comfort, reinforcing their deep connection to freeride skiing and their commitment to creating footwear for riders who set the tracks for others to follow. Learn more at www.phaenom-footwear.com.
Contact Information
Victor Le Vély
PR & Media Manager
victor@freerideworldtour.com
